Last week, the Carroll Area Development Corporation (CADC) announced they would be operating under a new name: Carroll County Growth Partnership (CCGP). The rebranding is more than a new name, logo, and color scheme. Executive Director Kimberly Tiefenthaler says it results from countless meetings with county and city leaders, stakeholders, and marketing professionals to make it clear the economic development organization is committed to Carroll County as a whole.
CCGP President Mike Franey has been involved with CADC/CCGP for over a decade. According to him, it was initially formed as a means to draw large employers to the county. However, he says the current workforce shortage in the local area does not make that a viable option in today’s environment.
The challenges facing Carroll County’s economic development have been consistent in recent years: housing shortages, population decline, and limited workforce. Franey says CCGP will continue to work towards solutions for those issues, but they will be putting more of an emphasis on supporting our existing businesses as they move forward under the new moniker.
Tiefenthaler adds that they are working on updating their marketing materials, website, and other media with the new name and logo. Stakeholders should be on the lookout for those changes soon. Franey joined Carroll Broadcasting live Monday morning to discuss the rebranding.
