The Los Angeles Clippers introducing new themed logos and uniforms on Monday as part of their rebranding ahead of their move to the Intuit Dome in Inglewood, CA in 2025. The Clippers said in a press release: “Embracing our maritime roots in a modern design, we take inspiration from past and future as we embark on a new era at Intuit Dome.”
The Clippers’ current logo features a basketball with a large blue C in the middle, with the red letters L and C inside. The new logo still features red, blue and white still as the primary colors, also including a ship with a large blue C around it, resembling a compass. In a nod to the team’s San Diego Harbor origins, the hull of the ship includes basketball seams.
The Clippers also introduced three editions of their uniforms — Icon, Association and Statement — which they will wear next season. The organization also posted images of new font script, which will appear on the navy, red and pacific blue garb modeled by Paul George, James Harden and Kawhi Leonard for the uniform release.
The Clippers said that the Icon and Association editions “feature a modernized version of the classic Clippers script, a longtime fan favorite, in bold Clippers navy and red. The uniforms are simple and streamlined, with a thin trim of pacific blue, which stretches from the global logo like the horizon line of the ocean. Even the font of the numbers evokes those on Naval warships.”
The Clippers currently share Crypto.com Arena with the Lakers. They will open the Intuit Dome this summer and play their home games in the new Inglewood, Calif., facility beginning in 2025.
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