Picture credit to Jefferson Matters
Jefferson Matters has been awarded the nation’s top honor for preservation and revitalization, winning the 10th annual Great American Main Street Award (GAMSA). Main Street American announced Jefferson Matters as the winner today (Monday) for the 2025 GAMSA award during the Main Street Now Conference in Philadelphia. The organization was selected by a national jury of industry professionals and local leaders in economic development and historic preservation for their efforts in preserving and revitalizing Jefferson’s downtown and commercial district. Director for Iowa Economic Development Authority (IEDA) and Iowa Finance Authority, Debi Durham, says, “Jefferson not only embodies the spirit of a thriving Main Street Community but also serves as a model of innovation and community engagement for Main Street programs across the state- and the nation.” Jefferson Matters has accomplished much over the past 13 years, including transforming six million dollars of public investment into $18 million of private investment, assisting in opening 45 new businesses, catalyzing the rehabilitation of 115 buildings, creating over 100 new jobs, and leveraging more than 57,000 volunteer hours. Jefferson Matters has also contributed significant investment in public art programs, enhancing the aesthetic value of downtown and bringing an average of 6,500 visitors to the Bell Tower each year to view the rooftop murals. Executive Director for Jefferson Matters, Matt Wetrich, says, “This award is a reflection of the passion that fuels Jefferson. Our community, board, and volunteers have embraced the idea that public art is more than just decoration- it is a driver of economic growth, a source of civic pride, and a way to bring people together.” A celebration ceremony is scheduled for April 14 from 10 a.m. to 11 a.m. in the plaza on the south side of the Greene County Courthouse, and the public is welcome to attend. Jefferson Matters was one of three recipients nominated for the award, including Denison Main Street in Denison, Texas, And Raton Main Street in Raton, N.M.
