Episode 225: The History of Pedal the Cause with Former Executive Director Jay Indovino

This week meet Jay Indovino. Back in 2009 Jay started a bicycle event called Pedal the Cause in St. Louis. His goal was to raise money for cancer research, and to date, Pedal the Cause has raised millions and millions of dollars. Jay was executive director until 2020 and is on to tell us what it is like to run a top notch, first class event, where 100% of rider donations go directly to cancer research. Jay now consults others on how to run a success event at i5 Enterprises. He also bikes, and a few years back he